Project Brief
Develop a concept and a digital storyboard for a Coca-Cola advertisement utilizing the style of Deconstruction in motion graphics.
Concept
Happiness . Connection . Classical
This advertisement assumes Coca-Cola is going to launch their own cryptocurrency – ColaCoin. This spot acts as a teaser for the campaign launch and the Coca-Cola logo will also be rebranded to celebrate this new era.
The advertisement will feature the elements of Coca-Cola over its 131-year history. Abundant elements from different periods are deconstructed, then they are linked up by a blockchain network. Finally, those elements form the brand new logo and the ColaCoin.
